UX design concept: splitting the Instagram feed into groups

Many Instagram users follow accounts of different types. Here and friends, and celebrities, and accounts “on interests”: food, sports, and so on. What to do if you log in to the app and don’t want to see the entire feed in a row? If you only want to see photos of your relatives? Or just memes to take a break from these very photos? Or just want inspiration for your next big trip?

Instagram offers ways to tailor the user experience. Here you can enable notifications for a specific account or subscribe to a hashtag. But I found that most users don’t use these features. Continue reading →