What is a corporate identity and its abbreviated version?
About corporate identity There is a big difference between a "real" corporate style, which is developed by professional design studios for a lot of money, and a mini corporate style,…

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8 anti-trends of web design 2019
There are many web design trends that have recently been popular. But just like trends in fashion design, they tend to become outdated and become anti-trends. In this article, we…

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Improving the usability of landing pages with animation
Today, many designers consider animation to be something that makes the design more beautiful and bright, and rarely use it to improve usability. To improve the usability of the landing…

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Nordic UX: how minimalism looks Scandinavian

Scandinavia has never been known for luxurious forms. The same sentence is true when it comes to UX – the basis of everything is minimalism. Minimalism is a “calming” solution for a lot of cluttered designs that repel many users.

But what is a true minimalist Scandinavian design and how can you give your brand a simple Scandinavian style?

Simple color schemes Continue reading

5 common mistakes in web design that infuriate users

Developing an interactive interface or website is not an easy task. You need to collect everything about your audience, analyze and plan their behavior. New technologies make the research process easier. However, they also work in the opposite direction: in the age of technology, it is difficult to surprise users with something.

Glossy images and hovers no longer impress users. Continue reading

The basic principles of website usability

What is the usability of the site?
Today we will talk about one very important characteristic of the site — site usability. What is “usability” (from the English. Usability – this concept is used in various fields of activity and defines the usefulness and usability of something.

In our case, we will consider the usability of the site. Many articles and books have been written about the usability of the site, and a lot of research has been done. All Internet users are very different, and it would seem impossible to please everyone, but research has shown that there are basic principles of site usability that must be taken into account when developing a site. Continue reading

Rules for creating typography for interfaces
"Web design consists of 95% typography” - Oliver Reichenstein Typography is one of the most important assets we use when creating an interface. It helps us deliver clear and effective…

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Professions of the future: who is a technical designer?
Often there are disputes between developers and designers – which of them plays the main role. Ask this question to the HR Manager, and you will get an answer like,…

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5 useful Chrome extensions that every web designer should try
If you use Google Chrome, you probably have encountered extensions for this browser. More precisely, with a huge number of extensions. Choosing something cool in this endless list is very…

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Nordic UX: how minimalism looks Scandinavian
Scandinavia has never been known for luxurious forms. The same sentence is true when it comes to UX – the basis of everything is minimalism. Minimalism is a "calming" solution…

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