Scandinavia has never been known for luxurious forms. The same sentence is true when it comes to UX – the basis of everything is minimalism. Minimalism is a “calming” solution for a lot of cluttered designs that repel many users.
But what is a true minimalist Scandinavian design and how can you give your brand a simple Scandinavian style?
Simple color schemes Continue reading
Developing an interactive interface or website is not an easy task. You need to collect everything about your audience, analyze and plan their behavior. New technologies make the research process easier. However, they also work in the opposite direction: in the age of technology, it is difficult to surprise users with something.
Glossy images and hovers no longer impress users. Continue reading
What is the usability of the site?
Today we will talk about one very important characteristic of the site — site usability. What is “usability” (from the English. Usability – this concept is used in various fields of activity and defines the usefulness and usability of something.
In our case, we will consider the usability of the site. Many articles and books have been written about the usability of the site, and a lot of research has been done. All Internet users are very different, and it would seem impossible to please everyone, but research has shown that there are basic principles of site usability that must be taken into account when developing a site. Continue reading