Janet — is there a future?
Runet United and absorbed the Internet spaces of other CIS countries. This is both good and bad. It is good that a large single powerful Internet space has appeared, covering all the spaces in a language that is understandable to hundreds of millions of people. Bad for individual, national Internet spaces, one of which is Uanet. Why are there so few high-quality, successful Ukrainian blogs, websites, and portals? What is the complexity and problem of uanet, why is it radically different from Runet?. What slows down the development of Ukrainian web space? Features of Runet and uanet directly affect the promotion, promotion, creation and success of sites in these territories.
Runet United and absorbed the Internet spaces of other CIS countries. This is both good and bad. It is good that a large single powerful Internet space has appeared, covering all the expanses of the CIS in a language that is understandable to hundreds of millions of people. Bad for individual, national Internet spaces, one of which is Uanet. Why are there so few high-quality, successful Ukrainian blogs, websites, and portals? What is the complexity and problem of uanet, why it is radically different from Runet. What slows down the development of the Ukrainian web space? Features of Runet and uanet directly affect the promotion, promotion, creation and success of sites in these spaces.
Let’s see what a Runet is. The web — sites in Russian language. Who are the users of Runet? Users of Runet are, first of all, residents of the Russian Federation (and there are about 200 million of Them) and people living in the CIS. This is another 100 million, and Russian-speaking immigrants around the world.
Runet features that it is a shadow of the English-language Internet. It just so happened, but in the West, the Internet appeared earlier and Internet ideas, respectively, appeared and came to life earlier, too. As was the case in the Internet? It’s banal, with the words: “Oh, let’s do the same as they do, but in Russian and more advertising”” This is not a shame, because why reinvent the Bicycle if you can spy its design and adapt it to our roads. In other words, if you can learn from someone else’s experience and success, why learn from your mistakes?
And that’s why the Internet developed first there, and not here, because they are stupid, and we are smart? Read further…
When in the big cities of the CIS, with the exception of Moscow, they sat on dial-up, in the USA and Europe they already scattered opto fiber in the province…
As a result, all ideas in RuNet are not their own, but so to speak “borrowed”, starting with social networks and ending with translated articles and lessons, all from the West. Only, as a plagiarist should, it is not the same as the original. For example, it is absurd to compare Vkontakte with millions of tons of porn videos and Facebook with strict control, and so on.
When in 2002, American students finalized and created a CMS (read the article about WordPress), then in the vast CIS, students shamelessly thumped, because very few UNIVERSITIES could boast of having the Internet, I’m already silent about schools. The internetization of the West was supported at the state level, and even now it is ten years ahead of us, in Europe and the United States the Internet is really in every home, and in Russia this word puts a resident of the hinterland in a stupor.
But as time went on, people learned, the Runet developed, and in RuNet one by one began to appear sites that are clearly aimed at success and profit. Sites about games, about weather, about movies, search engines, mail services, social networks, blogs. All other Internet spaces of the CIS countries have been absorbed by Runet !
Next, consider the Ouanet, which is in its infancy. There are successful high-quality sites, but there are very few of them, there are medium-quality sites, there are few of them, and the rest are slag. There are very rich people, but there are very few of them, there is a middle class, and 80% of the population is poor. There are many reasons for this: the geopolitical situation, hundreds of years of occupation of the country, and, as a result, the lack of unity, a common language, and the overall low level of development of the country. You will think that I have moved away from the Internet topic, but this is not so, because in this situation, what kind of development of the Internet sphere, Internet communications can be discussed. When we, in Ukraine, have almost no normal roads. The benefit came to the aid of the Corporation of the oligarchs, such as Kyivstar and the state giant Ukrtelecom.
So to sum up, the normal Internet in our country appeared, albeit with a delay of a dozen years, but still. But the content of the Ukrainian Internet is still very scarce, and is unlikely to shoot as quickly. After all, to create high-quality sites, it takes years, it’s not just scattered around the house. So what is the Ukrainian Internet now, what is it and what are its main problems?
So, what is the difficulty of creating a website and turning it into a successful profitable project in Uanet? We have such sites, but there are not many of them. Only here there is one thing-these projects initially invested a lot of money, whole teams of web developers were hired. But we are more interested in blogging sites created by 1 person.
This is where the problems begin, although they are common for both large projects and small ones. The first problem is language. If you live in Germany, you create a site in German, for example, about fishing, and start promoting it by 10 main keywords and a hundred secondary keywords. All of these key words in the German language. You write unique content in German, and people come to your site who speak, read, and even think in German. I think you already know what I mean. In Uanet, problems start already in the process of thinking about creating a site. What language should I use? This question will sound absurd in all countries of the world, because in every country the site is made in the state language. In our country, this language is Ukrainian, but it is used by probably 30% of the population. The remaining 70% speak Russian. What should I do? You will have to choose one of two languages, or do it in two, and this is much more difficult than in one. After all, the promotion of a two-language site is more difficult. You need to write content in one language, then translate it into another, and so on. Even expensive paid SEO plugins and programs are designed for 1 language per set of keywords in 1 language. Especially, the problem of the site language is relevant for Western Ukraine, because most of them speak Ukrainian, and the site wants to be promoted throughout the country.
What if you create a website in Russian, because it is used by 70% of the population? You can, but there is another problem-not everyone uses the Google filter by territory (not everyone uses Google!Russian Russian), and by setting a search query in Russian, we will get Russian promoted sites in the search results. In other words, a Ukrainian site in Russian will sink in an avalanche of Russian-language Russian promoted sites.
And if you make a website in Ukrainian? Also, there is no way out — the number of requests in Ukrainian, scanty, and even Ukrainian-speaking Ukrainian, knowing about the cuteness of the uanet, ask their requests in Russian.If you want to find the right content or service, you have to use the resources of Runet, because there are no Ukrainian Vkontakte, kinoposika, stopgame, demiart, Olde, habrhabra, chips, and others. And if you already have, it’s still too late, every Ukrainian has a Vkontakte account and a mailbox on <url>.
So it skids on the spot. And ordinary people, potential bloggers and site owners, do not create sites in Ukrainian because the audience is small, and they do not create Russian ones because they can not compete with Russian ones.
wcdt.com.ua — this is an experiment, at first it was a web Studio site, in the framework of promotion of which articles were written. Then he turned into a blog about web design, which is conducted in two languages. It’s a pain in the ass, but I’m interested in the result. After some time, the analysis of visitors and requests will be carried out, and perhaps the site will become monolingual.