What is a corporate identity and its abbreviated version?
About corporate identity
There is a big difference between a “real” corporate style, which is developed by professional design studios for a lot of money, and a mini corporate style, which in principle will fully meet the needs of small and medium-sized businesses, but many do not understand this. Usually, a real corporate identity is a brand book of dozens of pages, which spelled out everything to the smallest detail. This approach is necessary for large companies. But for most small companies that want to be “stylish”, a mini version is enough, namely: the logo, corporate colors and font.
In most cases, such elements of corporate identity as the logo and corporate colors are sufficient.
Corporate identity is necessary in order to make a certain brand, manufacturer or just a small company recognizable and stand out from competitors, to differ from them. You can use the corporate identity in everything: on advertising materials, on gift mugs or t-shirts, on branded transport, on product packaging, etc.. And the company’s website must also be made in a corporate style format.
Corporate identity is the identity of Your business!
A company that has taken care of its corporate identity in time has a great advantage over its competitors and does not pay enough attention to it.
There are many examples of how the lack of corporate identity, or Vice versa, its poor quality, reduces the company’s profits. Corporate identity should be chosen and not too bright and not very gray. After all, it will be used in advertising and should not hurt the eyes, but remain visible. You should know that creating a corporate identity is one of the first things to take care of when creating a company, even if it is very small. The idea of any business is to make a profit, and corporate style is an important component in this process!
WCDT Design Studio offers you, in addition to the development of an online store, business card site or business site, also the development of a corporate identity, including the creation of a logo, selection of corporate colors and font.