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Basic myths about website promotion (Part 1)

What is website promotion (SEO, search engine optimization) – this is an increase in its attendance by a certain audience of users, which is achieved by indexing the site in search engines. Simply put, the site should be in the top positions for certain queries and keywords in search engines. In this article, we will look at the main myths related to the promotion of Internet sites.

* Keywords — a list of words / phrases that a person enters in a search engine to search for certain results and their queries.

Myth 1 | website promotion, basic myths

In fact, the promotion of sites is a Scam, will not give anything and is a waste of money.

Destroying the myth: No, website promotion is not a Scam, well, although BYA is not always so. It all depends on how they do it and what they promise you. If the promotion of sites is carried out using the correct methods, the result will be, the site will rise to higher positions in search engines. Although, some web studios, SEO studios, promise not quite real results, read more about this later.

Myth 2 | website promotion, basic myths

You can put a site in the first position in search engines for certain keywords with a 100 guarantee%

Destroying the myth: This is not true, website promotion is not magic! The guarantee that the site will be promoted and put in the first position for certain keywords is unattainable. The maximum is the first page, and this is only possible if there is little competition for a particular keyword.

For example, the site of a company that sells and installs plastic Windows. For the request” plastic Windows Lviv ” Google gave me 273,000 results (as of 03.10. 2011). Let some of these results be Bulletin boards, but there are thousands of specific sites on this topic. And what will happen when some of them, let 1000 successful companies use the service “site promotion” and each promise to bring the site on request “plastic Windows Lviv” to the first place? The first place in Google is one, but on the first page there are only 10 positions, and the first place was promised by 1000 companies. It is clear that most of them are trite deceived, so 100% guarantee and site promotion things are not compatible.

Myth 3 | website promotion, basic myths

The process of “site promotion” does not require a lot of time

Destroying the myth: in General, the promotion of a site can last from several months to a year, depending on its subject matter and the level of competition in this area, as well as the expected positions in search engines. The principle applies here — the longer and better the process of site promotion is, the more reliable the site will be fixed in the leading positions.

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