5 common mistakes in web design that infuriate users
Developing an interactive interface or website is not an easy task. You need to collect everything about your audience, analyze and plan their behavior. New technologies make the research process easier. However, they also work in the opposite direction: in the age of technology, it is difficult to surprise users with something.
Glossy images and hovers no longer impress users. Animations and gifs, too – anyone can do this on their phone. So how do you surprise your users? How do I make them happy and support conversion?
There are no exact recipes for happiness.But inattention and the desire to add everything at once only aggravate the situation. Here are some of the mistakes that designers make when trying to surprise visitors.
1. Too much innovation
Design is a creative effort in itself. Designers are also artists and always try to Express themselves through their work. They want their projects to stand out from thousands of others.
But if we’re talking about creating the perfect interactive experience for your users, innovation isn’t always the best option. Users should feel comfortable. Your site should fall under the General navigation templates. Your users are used to this, and a deviation from the course can cause them to panic.
2. Confusing navigation
Each of us faces this error. Many sites start with a pleasant experience, but then they spoil everything because of poor navigation. Sometimes site creators simply forget to cram their subsections into logical places. But this is not the biggest problem.
Very often, in the race for individuality, the most strange names are chosen instead of the usual ones. Instead of the template “home, about, contact, blog”, we see “our universe, follow our path”, etc. of Course, users will appreciate your creativity in the names-when they can finally understand what applies to what.
Read also: Why the Contacts page is so important, and how to make it good
Keep in mind that most users are not here to admire your design skills. They are looking for company contacts, a specific product or service. And the very purpose of the design is to allow them to do it quickly and simply.
3. Hatred of empty space
A long time ago, site developers had a tendency to place the maximum amount of information on the site. Ads and a ton of material were everywhere. But this is not the case now. People love minimalism in everything – this is a good example.
Yet many websites still look chaotic and disorderly. At the same time, they resort to minimalism, believing that it is the key to everything. But no. One color scheme is great, but you need to think about other elements as well. If the user feels that there is too much information, they will leave. If he thinks it’s spam – he’ll leave.
So start with the main thing. Make sure that users don’t get lost in what you want to tell them.
4. Non-use of contrast
Seriously, we don’t even understand why we have to talk about this. Without contrast anywhere. It is the basis of the visual hierarchy and the main tool for drawing attention to the necessary elements.
People automatically realize that a smaller button is less important than a larger button. They understand that if the letters are larger or underlined, then the information is more important.
DONALD EMERSON, DESIGN BLOGGER AT WRITEMYX
Make sure that there is enough contrast in your design to show the user where to go and what to do.
5. Complex shape
Forms are pain. No one likes to fill them out. But they are a necessary evil, because they are the best way to get to know the user better.
However, they should not look ugly and annoying. What leads to this? Well, first of all, long forms that require too much of you. If your form is an endless survey, at the end of which you also need to fill out a captcha, then it is doomed to failure.
Read also: 5 rules that will make your Landing Page better
Simplicity is the key to success. Leave only your first name-last name-email address (and password, if the situation requires it). Don’t ask too much. And for God’s sake, check your own form. Too often on the Internet, you find yourself filling out a form, skipping “optional items” that are then underlined in red. Hmm, is this how the optional principle works?
When it comes to design, first think about the user and efficiency, and then look for ways to please them. Do not confuse functionality and beautiful, but not important tinsel. And be sure to check everything!