About corporate identity
There is a big difference between a “real” corporate style, which is developed by professional design studios for a lot of money, and a mini corporate style, which in principle will fully meet the needs of small and medium-sized businesses, but many do not understand this. Usually, a real corporate identity is a brand book of dozens of pages, which spelled out everything to the smallest detail. This approach is necessary for large companies. But for most small companies that want to be “stylish”, a mini version is enough, namely: the logo, corporate colors and font. Continue reading
What is a website redesign?
Site redesign, a kind of plastic surgery of an existing site: the design of the site is updated, but the content of the site is mostly unchanged; however, the redesign of the site is not only about the appearance. This is a much deeper intervention that includes search engine optimization of the site, improving usability, updating the management system, etc..
Why do I need to redesign my site?
Website redesign is necessary because the design of any site “becomes outdated”, becomes irrelevant, because what is fashionable today, after a certain time may seem completely outdated and this is not the fault of the web designer. Continue reading