Myth 4 | website promotion main myths
Maybe the promotion of a site is not expensive
Destroying the myth: site promotion is expensive, but if the competition on the subject of the site is great, then site promotion is very expensive. To understand how expensive it is, let me remind you that the leading sites in their industries, advertised on television — on leading channels in Prime time, order large-scale advertising campaigns on all over the country. For most sites, site promotion is limited to internal optimization of the site, writing unique content, and increasing the mass of links (the more sites have links to Your site, the higher its position in search engines). Continue reading
The phrase: “Office is the face of the company” is known by everyone, so: a corporate website is the second face of the company after the office for local firms, and perhaps the first for companies whose activities extend to the region or the whole region.A visit to the company’s corporate website is the beginning of an acquaintance, and the first impression of the company itself is born. It is no secret that a corporate website is the image and prestige of the company, one of the most important and significant parts of the corporate style, and a corporate website is a unique opportunity to attract new external customers.
Who needs a corporate website and who will benefit from it? Continue reading
What is the usability of the site?
Today we will talk about one very important characteristic of the site — site usability. What is “usability” (from the English. Usability – this concept is used in various fields of activity and defines the usefulness and usability of something.
In our case, we will consider the usability of the site. Many articles and books have been written about the usability of the site, and a lot of research has been done. All Internet users are very different, and it would seem impossible to please everyone, but research has shown that there are basic principles of site usability that must be taken into account when developing a site. Continue reading