Scandinavia has never been known for luxurious forms. The same sentence is true when it comes to UX – the basis of everything is minimalism. Minimalism is a “calming” solution for a lot of cluttered designs that repel many users.
But what is a true minimalist Scandinavian design and how can you give your brand a simple Scandinavian style?
Simple color schemes Continue reading
Today, many designers consider animation to be something that makes the design more beautiful and bright, and rarely use it to improve usability. To improve the usability of the landing page, the animation should be a functional element, not just a decoration. If you want to learn how to use animation to make a design both attractive and convenient, then this article is for you.
1. Create a concept
Every designer is a storyteller. When he creates a website, he tells a story to his visitors. Using animation, we can make this story even more interesting. Continue reading
I will explain on the example of a banal plastic window. The window is simple and clear to everyone, although the prices for different Windows of the same size are very different. Here everything depends on the number of cameras in the window profile, on the manufacturer’s brand information; the same story with the number of double-glazed Windows, their thickness, heat resistance, and so on. Given all the selection criteria, even the window is difficult to select. There are a lot of choice factors, and there are even more offers from different companies. No one wants to overpay, but everyone wants Windows to keep warm. Continue reading