What is a corporate identity and its abbreviated version?

About corporate identity

There is a big difference between a “real” corporate style, which is developed by professional design studios for a lot of money, and a mini corporate style, which in principle will fully meet the needs of small and medium-sized businesses, but many do not understand this. Usually, a real corporate identity is a brand book of dozens of pages, which spelled out everything to the smallest detail. This approach is necessary for large companies. But for most small companies that want to be “stylish”, a mini version is enough, namely: the logo, corporate colors and font. Continue reading →