Make development your priority.
You need to expand your customer base, raise revenue per user, and reduce customer losses.
At first, this is possible with careful study. You can get the most out of the early stages by solving current problems and fixing bugs.
But this approach will only lead to optimization within the “local maximum”. This term describes a goal for small opportunities where profits will be minuscule. Continue reading
I will explain on the example of a banal plastic window. The window is simple and clear to everyone, although the prices for different Windows of the same size are very different. Here everything depends on the number of cameras in the window profile, on the manufacturer’s brand information; the same story with the number of double-glazed Windows, their thickness, heat resistance, and so on. Given all the selection criteria, even the window is difficult to select. There are a lot of choice factors, and there are even more offers from different companies. No one wants to overpay, but everyone wants Windows to keep warm. Continue reading